The overall appearance of your website should be clean and professional. It should be easy to read and navigate, and should not distract viewers. Choosing a clean and attractive website design can attract customers who are more likely to make repeat purchases. This is because customers will often associate the quality of a website with the quality of its content, so a clean and professional design is important for your website.


Typography is a crucial element in website design, as it can help to make text legible, reinforce a message, and drive attention to important information. It can also be used to create a hierarchy, allowing users to quickly determine which information is most important. Web designers use typography rules such as size and contrast to make this hierarchy visible. To get the right typography for your website, contact a professional design firm, such as Oodles Studio.

The use of typography helps to establish brand recognition. Popular brands like Instagram have unique logotypes and fonts. Similarly, Google uses various fonts to increase organic rankings of websites. This helps users to attach a brand to a specific font and feel familiar with the site. If your website design uses different fonts, consider using them selectively.

When creating a typographic hierarchy, keep in mind the importance of white space. It can be a great way to draw the attention of your audience, but don't clutter the space with too many elements. If you do use white space, make sure to align the text to avoid visual noise. This is especially important for titles and important announcements. While the content body should remain flush to the left, it can be a good idea to use different font sizes on different sections of the site.

The use of large, clear typography is essential for readability. This is because many viewers will access your website from various screen sizes and devices. Using large, legible typefaces ensures your audience will be able to read it, and they are also easier to navigate.


Colors are a very important aspect of web design Dundee. The correct selection can make your site look professional and attractive. You should carefully consider your target audience when choosing colors. There are some colors that are universally liked, such as blue, green, and teal. These colors are highly appealing to almost all audiences and will enhance the credibility of your site.

While most brands use a variety of colors, some brands prefer using just one or two colors. Neutral colors are an excellent choice if you're aiming for a natural, organic look. Many brands now use shades of brown and green for their websites. Dark colors are also effective because they can create a futuristic or mystical atmosphere. Contrasting colors are also important in maintaining hierarchy on your website.

Using colors smartly is the best way to grab a user's attention. While choosing a color may seem like a challenge, it's essential to use them wisely. Take the Fanta website, for example. The orange background conveys a sense of friendliness, fun, and vigor.

When choosing colors for your site, consider the feelings they invoke in users. Blue, for example, is considered a conservative color, as it invokes a sense of trust. It's best to use this color as an accent color, not the primary color. Green, on the other hand, is often associated with nature, tourism, and environmental "green" products. It is also considered a pleasant color for the human eye. It's also popular with the younger generation.

Colors are essential components in planning designs. Considering them will help you narrow down your options. By choosing the right colors, you can make your site look aesthetically pleasing and make users feel good about the experience.

Site structure

Site structure is an important aspect of website design. It helps you organize your content around topics that interest your intended audience. Using the same language across all your pages is also important for search engine optimization. It will help the crawlers index your site more quickly and improve your site's search visibility. You should also consider keyword research to determine which keywords are most relevant to your content. In addition, keyword research helps you identify how competitive your target keywords are and what they mean for your business.

A website should be organized in a way that visitors can easily navigate it. For example, the structure of the website should be logically arranged by categories, and subcategories should be organized according to the same principles. Similarly, navigational links should be used to make it easy for visitors to navigate from one part of the site to another.

There are two types of site structure: hierarchical and linear. The former is a good choice for websites with few pages. With this kind of structure, the homepage is the main page and the other pages are child pages. This structure allows visitors to easily find the information they are looking for. It is best suited for small and medium websites.

Website structure is essential for enhancing the user experience and improving the SEO rankings of a website. It helps people to find the information they are looking for and improves the overall usability of the site. Good site structure will also improve conversion rates. It also helps search engines identify your site's content.

Navigation menu

One of the most crucial components of website design is the navigation menu. Visitors often depend on navigation menus to find information. Magazine websites use them to give deeper context, while news and ecommerce sites use them to showcase their products. For this reason, a good website navigation design should follow the same conventions on all pages.

To make navigation easy to use, design your navigation menu with large, clickable elements. Avoid making menu options too close together, which can be confusing for mobile users. It is also important to make all menu elements clickable, including categorized directories. If users have to scroll down, they are unlikely to find the information they're looking for.

Many websites make use of a hamburger icon. Hovering over the hamburger icon opens a full-screen menu that slides down from the top of the page. Another good option is a vertical menu, which works best on full-width websites. For example, the website of Gloria Cortina has an elegant design layout and a large vertical menu. This website also makes use of different presentation styles for categories.

A secondary navigation bar is often placed below the header and consists of text links. It can be used to jump between products. Unlike the primary menu, this secondary navigation bar is not visible by default. This menu allows the visitor to switch between products and pages quickly. In addition, it helps the website visitor find information quickly.

A navigation menu can greatly improve the usability of your website. The right menu design can increase page views, increase your user's satisfaction, and increase your sales.


The usability of website design Dundee is a very important aspect of any website. If visitors can navigate easily and navigate the website without encountering errors, then it is highly likely that they will return to that site. Usability tests can be conducted during the development of a website and the feedback from the tests can be used to make improvements to the design of the website.

Usability testing can be done in several ways. One approach is to survey users about their experience on a website. This can be done by taking their responses to a usability questionnaire. Using a usability questionnaire helps you gauge whether your design is intuitive enough for your audience. Some usability tests include a think aloud process.

Another way to improve the usability of your website is to create a persona for your website and determine the best way to reach that persona. This persona can help you plan your content strategy. It also provides a guideline for the navigation of your website. By creating an individual, you can make your website more enjoyable for your visitors.

Usability is a crucial component of any website's success. A website with a high level of usability will increase the chances of success, revenue, and conversions. Using usability in your website design will make it easier for your users to navigate and will help to set you apart from your competition.

Good usability also includes error handling. Correct error handling will keep your website robust and bug-free. It will also make troubleshooting easier.